Engineering white papers can make such a difference in helping buyers choose the best products and services.
Savvy businesses, in turn, have recognized that they can use white papers to their advantage and include the creation thereof in their content marketing efforts. According to the Content Marketing Institute, 51% of successful marketers actually rely on white papers and e-books!
But this requires well-written white papers produced by great white paper writers! Most companies lack the internal resources to put out enough quality content to stay competitive, which is why working with a professional white paper copywriter is so important.
It’s not just that, though — working with a white paper copywriter actually has more advantages than you could think of, so here are my top reasons for why you need a great white paper copywriter.
1. Hiring a skilled white paper copywriter saves you time
A solid white paper takes time to research and draft.
Do your employees actually have the work hours to spare to do this? And what happens to the rest of their everyday tasks when this writing job is added to the list?
Occasionally, one of your team members may be able to step up or put in extra hours, but that’s often not the case.
Hiring an external white paper copywriter eliminates much of this worry and removes any extra burdens placed on your own team. Plus, an experienced copywriter will get the job done much quicker.
After all, that’s literally what they’re there to do, and they have the skills and experience required to create great work pretty quickly (or, at least, quicker than anyone else could).
2. They function as neutral third parties
Do your employees actually have the work hours to spare to do this? And what happens to the rest of their everyday tasks when this writing job is added to the list?
Occasionally, one of your team members may be able to step up or put in extra hours, but that’s often not the case.
Hiring an external white paper copywriter eliminates much of this worry and removes any extra burdens placed on your own team. Plus, an experienced copywriter will get the job done much quicker.
After all, that’s literally what they’re there to do, and they have the skills and experience required to create great work pretty quickly (or, at least, quicker than anyone else could).
3. They think like your audience
When in-house employees write a white paper, they tend to write from the firm’s perspective. After all, that’s what they’re there to serve!
A professional white paper copywriter, on the other hand, will look at what you’re trying to say from the perspective of your target market.
In doing so, they’ll focus on what’s most relevant to customers and position the white paper accordingly. This makes sure that the white paper is written for your target market and meets their needs better.
4. They’re objective and interested in all the facts
White paper copywriters have a responsibility to present your company as a trustworthy firm that provides a reputable product or service, and they accomplish this by appealing to logic rather than emotion.
Because they’re so intimately connected with the project, your own staff can form emotional attachments to the subject that will bleed through into the narrative.
A professional white paper copywriter does not have the emotional connection to the product, so they’ll sound less biased. Sure, certain storytelling elements will still be important when producing content, and they’ll still be looking out for your best interests.
But they’ll simply be able to reflect, consider all sides of the issue, and make fair judgments.
As a result, your final white paper will be much more effective.
4. They’re objective and interested in all the facts
One of the most significant benefits of hiring white paper copywriters is that they are excellent planners and researchers.
They’ll start the project by putting together a strategy for everyone involved with a plan that outlines all relevant tasks — and someone to handle the tasks in question.
Next up is the research process, where all vital information is meticulously noted so it’s easy to include in the white paper.
Planning a white paper can be an overwhelming task, and it’s much better to work with someone who’s quite familiar with the process.
6. They consider your marketing objectives and actions
Every white paper is part of a larger digital marketing plan, so they have to fit in with your overall strategy.
Skilled white paper copywriters know this and will provide you with the right kind of assistance, not merely creating a white paper for the sake of creating one, but working on a document that meshes with your plan and functions as an effective promotional tool.
If the white paper topic doesn’t match the strategy, they’ll also sit down with you to brainstorm better options.
After all, your white paper can only be truly successful if it works in tandem with your other marketing efforts.
6. They consider your marketing objectives and actions
Even though white papers are not explicit sales pitches, they are intended to bring the reader to the conclusion that your product or service is worth purchasing. They accomplish this by gathering and presenting compelling evidence.
To put it another way, they persuade the reader that your solution is the greatest or most practical on the market.
Your copywriter will utilize a variety of strategies to achieve this, favoring facts over assumptions and laying out clear examples.
They assemble the content logically, guiding the reader along a rational pathway to the conclusion, so your customers will likely come away from the white paper knowing that your solution is what they should be going for.
They consider your marketing objectives and actions
The goal is to use your white papers to market your products and services to prospective clients, stakeholders, and decision-makers.
An effective white paper communicates and informs your target audience by providing them with intriguing, in-depth information. It should contain enough authoritative information to situate your firm as a thought leader on the subject.
Every white paper can act as an outlet to convey engaging information about new products and services. Drop me a line if you need an engineering white paper copywriter.
White Paper Copywriter FAQs
What does a white paper copywriter do?
A white paper copywriter specializes in creating well-researched and engaging white papers that put your company in the best light possible.
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